Behind the Brand
Established as a humble salon in 1954 in South Australia, Natural Look Australia has grown into a global hair and beauty manufacturer. As a hairdresser and beauty specialist, Natural Look Australia founder Arturo Taverna grew his business to become what it is today. Natural Look is today one of the largest manufacturers of professional hair care and beauty products in Australia.
We strive to keep his reputation alive under the Natural Look Australia brand. We uphold his commitment to providing the highest quality products and service to clients and customers.
"You don't build a business. You build people and they build it."
Arturo's first salon employed 40 people and became a place where every hairdresser in Adelaide wanted to work and train. He had to open his salon doors at 5 am and close in the late evening due to overwhelming popularity. Over 65 years on, with the help of his family and a team of highly trained staff, Natural Look Australia was born.
Natural Look's Brands
The inspiration behind Natural Look's Brands comes from Arturo's perceived lack of perfection in the products he used in his salons. The vision is to create products that are unmatched by others at affordable prices. We achieve this with our mix of industry knowledge and a long history of professional experience.
Our Vision And Mission
Natural Look Australia is committed to reducing our effect on the environment. We are cautious of any impact we have on the environment and continuously work to minimise it.
We are members of the Australian Packaging Covenant (APC). Through this, we collaborate with Government and industry organisations about sustainable initiatives for our industry.
We take great pride in contributing to more sustainable practices and recovery of packaging. We are actively working on environmentally friendly designs and reducing our carbon footprint
Natural Look Australia’s ingredients are all:
- Certified organic
- Sustainably farmed and sourced
We believe that the future of sustainable hair care begins with the careful selection of pure ingredients. As a family-operated business, we will ensure that Arturo Taverna's vision is passed on to the generations to come. Our goal is to create products that our customers love, which won't harm our environment.